The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
Tuan compares their brand to hospitality. He says, “hospitality, at its best, provides a culinary and guest experience that just captures the imagination of the guest. It becomes memorable. You broaden their palette, and you really inspire them to know more. And suddenly they ask questions. Where did this flavor come from? What culture? Where did you source this? What farm? That really goes to what drives you to actually work in the industry and be able to share.”